Tag Archives: Advocacy
The 30 Day Check Up
Last month’s media, presentation skills, or advocacy training workshop is firmly in your rearview mirror. What is a conscientious communications executive to do now? Most of my clients tell me they find their foundational workshop to be educational and enjoyable. I appreciate that. Yet the real test comes over time by assessing week by week […]
Media Training Gripes
I’ve been specializing in communications strategy for more than 25 years, so like to think I have a pretty fair idea of what works when it comes to media training. I also have a pretty fair idea of what doesn’t. Unfortunately, I’ve seen this demonstrated in some instances. These are more than pet peeves. They […]
Opening the Vault
I’ve recently made some changes to my website. Big deal, right? Companies and consultants are updating their online presence all the time. Why the fanfare? The fact is these new wrinkles augur a change in approach to the services I offer to clients. Oh, media training, presentation skills preparation, and advocacy efforts still top the […]
The Importance of an After Action Review
Summertime Rewind continues as we swing into August. This piece discusses assessing feedback: Examining media interviews, presentations, and advocacy campaigns to gauge how you did. What worked? What needs some extra attention? All in an effort to perform better next time as you work toward your business and public policy goals. The C-suite Blueprint blog […]
Priming the Reporter
There are many considerations when dealing with the press. Among them, the need to reach out to reporters in a professional, accessible way. Here’s some advice on how you can become a media relations pro and gain the respect of the journalists who cover your company. First and foremost, target your media opportunities carefully. Start […]
Okay, What’s the Bottom Line?
One of the first questions I often hear from prospective new clients is “How much does it cost?” They may be inquiring about media training, message development, presentation skills workshops, or advocacy preparation. It’s a fair question. Yet until we have a discussion about issues the company faces, its goals, and the profile of the […]
Essentials of a Capitol Hill Fly-in
Spring brings the crowds to Washington, D.C. School groups and tourists abound (tip from a local: When traveling on the region’s Metro system, remember to stand on the right and walk on the left when using the escalators). One other type of visitor sprouts this time of year: Members of organizations petitioning their elected officials […]
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