Monthly Archives: January 2014
Capitol Hill Visits: How to Achieve Your Public Policy Goals
Welcome back to our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. Your goal for your Hill visit campaign may be to gin up support for a particular piece of legislation. Or you may have your eye on scuttling a proposal that threatens […]
Building Relationships, One Block at a Time
Over the next few weeks, I’m featuring excerpts from my research report, “But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles.” Here’s our selection for today. It is important to note that a content-oriented approach goes beyond selling a handful more widgets or signing a few additional consulting contracts. Certainly there would […]
What Is Thought Leadership?
Over the next few weeks, I’m featuring excerpts from my soon-to-be-released research report, “But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles.” Here’s our first selection. Remember a time not so long ago when you could generate some marketing copy, put it on your web site or in a brochure, and try […]
Training Your Troops to Visit Capitol Hill
Welcome back to our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. One of your first orders of business as you prepare for a Washington, D.C., fly-in is organizing a training session. This meeting should cover pertinent legislation, your message, and the logistics […]
How to Prepare Your Grassroots Advocates for Capitol Hill Visits
Welcome back to our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. Advocates must be equipped and energized to deal with lawmakers. Let’s face it, this is not familiar territory for the vast majority of individuals. Most of us are more accustomed to […]
Why Bother with Washington, D.C., Fly-ins?
This is the first in an occasional series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. You may work for a Fortune 1000 corporation, an Inc. 500 business, or a large association. No matter the type of organization, government plays a large role in what […]
Institute for Organization Management Faculty Appointment
I’m pleased and proud to announce that the U.S. Chamber of Commerce has once again asked me to serve on the faculty of its Institute for Organization Management. I’ll be leading the popular “Communicating Through the Media” course at the Northeast Institute to be held at Villanova University in Philadelphia on July 29, 2014. The […]
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