Monthly Archives: February 2014
That First Meeting with a Member of Congress
Welcome back to our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. Your grassroots advocates are likely feeling somewhat nervous on Capitol Hill, especially before their first appointment with their representative or senator. The trick is to transform that nervousness into positive energy […]
Original Research Makes a Thought Leader
Over the next few weeks, I’m featuring excerpts from my new research report, “But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles.” Today’s post focuses on utilizing research as a thought leadership tool. Your Mom probably told you more than once to finish your homework. I know mine did. Little did we realize […]
Thought Leaders Speak
Over the next few weeks, I’m featuring excerpts from my research report, “But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles.” Today’s post focuses on public speaking as a thought leadership tool. Let’s examine the specific tools you can use to launch a thought leadership campaign, either for yourself, your CEO, or […]
Research — It Takes a Village
Practical research is rarely conducted in a vacuum. Oh, I realize there are those cloistered souls who sift through stacks of yellowed documents in the Library of Congress, university archives, or think tank facilities (don’t get me wrong — I love the smell of musty books and papers). I’m talking, however, about the type of […]
New Research Report: But Mom Told Me Never to Brag
Regular members of The Media Training Blog community have likely read a series of thought leadership posts in recent weeks about my forthcoming research report, But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles. Well, it is forthcoming no more. It’s here. Whether you call it “thought leadership” or “content marketing,” it […]
Your Invitation to Check Out the New Barkscomm.com
It had been a few years since I last revamped my web site. As of today, it has a brand new and updated look. I invite you to stop by Barkscomm.com for a visit. I’ve worked to make the redesigned web site valuable from the perspectives of my clients and other executives and communicators. For […]
Welcome to Washington, D.C.
Welcome back to our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. Some of your advocates who participate in Capitol Hill fly-ins are no doubt unfamiliar with the ways of the nation’s capital. To help acclimate them, suggest that they put themselves in […]
C-suite Blueprint 
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