Monthly Archives: October 2014
Lessons Learned from a Ponderous Panel
As you probably know by now, I attend presentations on a more than occasional basis. My goal is sometimes to strengthen my professional development as a communications training consultant. And sometimes I’m just that fly on the wall observing the speaker’s techniques and ability to persuade, inform, or entertain (I suppose the latter also helps […]
Eleven Elements to Mold a Magnetic Message. Element Four: Focus
Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Four, Focus. Let us […]
Eleven Elements to Mold a Magnetic Message. Element Three: Collaborate
Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Three, Collaborate. I don’t […]
Nine News Conference Niceties
News conferences often revolve around a high stakes issue — perhaps a crisis, a legislative initiative, or a product launch. Use these techniques to help you and your organization succeed during your next press briefing: Choose your spokespeople wisely. Maybe it’s your CEO, maybe not. And might you need additional experts to deal with technical […]
Eleven Elements to Mold a Magnetic Message. Element Two: Construct
Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Two, Construct. Choice word […]
Eleven Elements to Mold a Magnetic Message. Element One: Identify
Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element One, Identify. From all […]
In Search of Communications Training: Creating a Magnetic Message
Here’s the final installment in our occasional series dedicated to those in need of communications training services for their organization’s executives. It is vital that your training consultant of choice be skilled in message development. Some organizations have forged clear and concise messages; others have the bare bones; still others have paid no attention whatsoever […]
C-suite Blueprint 
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