Monthly Archives: December 2016

Why Should Reporters Respect You?

Savvy media sources know the rules of the road. They know the value of making a reporter’s life easier (within proper professional bounds, of course). Those sources who come across as greenhorns run the risk of losing the reporter’s respect. Why does this matter? Those experts who are quoted time and again realize that it’s […]

Can a Grand Bargain Rescue Your Public Policy Goals?

I’ve written in recent weeks about the unpredictability of the new president-elect and how that affects businesses attempting to establish ties with the nascent administration. In an effort to gather as much intelligence as possible, I’ve been talking with public affairs pros to get their takes. A few days ago, I had one of those […]

How to Craft Your Message for Team Trump

It’s never a good thing when clients express uncertainty. I’ve been hearing lots of jitteriness in the wake of the presidential election results. Most businesses and associations felt relatively comfortable with their reach into the Clinton transition team (with the exception, of course, of those interests diametrically opposed to what she stands for; yet even […]

More than Talking Pretty

One of the hardest things to get across about communications training is how it feeds into the end game. A good program means more than learning how to talk to reporters, deliver presentations, or offer persuasive Congressional testimony. While all those things are important, every one of those communications efforts feeds into (or at least […]