Monthly Archives: December 2016
Why Should Reporters Respect You?
Savvy media sources know the rules of the road. They know the value of making a reporter’s life easier (within proper professional bounds, of course). Those sources who come across as greenhorns run the risk of losing the reporter’s respect. Why does this matter? Those experts who are quoted time and again realize that it’s […]
How to Craft Your Message for Team Trump
It’s never a good thing when clients express uncertainty. I’ve been hearing lots of jitteriness in the wake of the presidential election results. Most businesses and associations felt relatively comfortable with their reach into the Clinton transition team (with the exception, of course, of those interests diametrically opposed to what she stands for; yet even […]
More than Talking Pretty
One of the hardest things to get across about communications training is how it feeds into the end game. A good program means more than learning how to talk to reporters, deliver presentations, or offer persuasive Congressional testimony. While all those things are important, every one of those communications efforts feeds into (or at least […]
Recent Comments