Monthly Archives: October 2016

So the Boss Wants You to Make Him a Thought Leader

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your CEO wants to raise his thought leadership profile. The Background The financial benefits of this endeavor are, admittedly, difficult to quantify. It makes sense that your company will […]

Making GR and PR Play Nice Together

Does the public know all it should about your organization? More to the point, how do they perceive your reputation? In order to face your public with a solid reputation, your entire team needs to pull together in the same direction. As noble and straightforward as that sounds, it is a challenge for many companies. […]

When Your Business Puts Barriers in Your Way

A few weeks ago, I wrote about “Solving Your Public Speaking Roadblocks.” While all of us are more than capable of erecting our own roadblocks, many businesses are also quite adept. Plainly put, some organizations are dinosaurs. They don’t adapt well to change and they certainly don’t encourage underlings to outshine the brass. You have […]

Danger Zone: Communications Training Led by a Generalist

Generals outrank privates. By a lot. At least in the army. Not in the communications training world, however. Allow me to explain. Generalists are capable of many things. In the world of communications, they play a role in such areas as writing speeches and news releases, pitching reporters, and organizing news conferences. However, communications training […]