Monthly Archives: October 2016
So the Boss Wants You to Make Him a Thought Leader
Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your CEO wants to raise his thought leadership profile. The Background The financial benefits of this endeavor are, admittedly, difficult to quantify. It makes sense that your company will […]
Making GR and PR Play Nice Together
Does the public know all it should about your organization? More to the point, how do they perceive your reputation? In order to face your public with a solid reputation, your entire team needs to pull together in the same direction. As noble and straightforward as that sounds, it is a challenge for many companies. […]
Danger Zone: Communications Training Led by a Generalist
Generals outrank privates. By a lot. At least in the army. Not in the communications training world, however. Allow me to explain. Generalists are capable of many things. In the world of communications, they play a role in such areas as writing speeches and news releases, pitching reporters, and organizing news conferences. However, communications training […]
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