Monthly Archives: January 2023
What to Leave In, What to Leave Out
Deciding how to structure a presentation in the first place can — and should — take some time and deliberation. You must choose what aspects of your message to include and which to omit. After all, you only have a limited time frame in which to get your point across. Yes, you have some choices […]
The Crisis Communications Collection
People sometimes ask me whether I am an expert in crisis management. Not exactly. I’m careful to point out that my expertise rests with one aspect — communicating in the teeth of a crisis. That is, dealing with the messaging and skills needed to communicate with important audiences in trying times (as well as when […]
Where to Find that Fact You Need
A good presentation depends on incontrovertible facts. So does a successful media interview, to say nothing of Congressional testimony. It often takes diligent research to reveal those facts. Odds are you don’t need to take a deep technical or academic dive for your talk (unless you are addressing a technical or academic audience). Still, you […]
Communications Strategy Q&A
Does the public know all it should about your company? More to the point, how do they perceive your reputation? The communications landscape is changing every day. Do you have the capacity to broadcast your desired message cogently and consistently? Consider your answers to these five questions to determine whether you are communicating at peak […]
Setting Media Training Expectations
Some spokespeople have never taken part in a media training workshop, particularly those that are new to serving as the public face of your business. Experienced executives may have undergone several workshops of varying quality with a few consultants. Each expert’s approach differs, so I like to lay out the expectations to my clients beforehand. […]
C-suite Blueprint 
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