Monthly Archives: October 2021
Creating Quotable Quotes
You strive to get the irresistible quote you delivered when talking with that reporter into their story. Your audience sits up and takes notice when you deliver a sizzling story. Policymakers suddenly get your point of view when you frame your issue in attractive terms. Media interviews, presentations, and advocacy efforts demand what I like […]
Let’s Go Clothes Shopping
It’s time to hunt for clothing that suits you whether you are delivering a talk, engaging in an interview with a reporter, or advocating before lawmakers or regulators. The best choice is a neutral wardrobe, one that doesn’t detract from your message. For men, this means a dark suit, light blue shirt, and a traditional […]
Ratchet Up Your Messaging Capabilities
There is a lot to organize as you plan for your dealings with the media. While I can’t promise smooth sailing every time, there are steps you can — and should — take to raise your odds for success. This column offers advice for enhancing your message development techniques. Does your messaging process need a […]
Never Wear Out Your Welcome
Rule number one for presenters: Never disrespect your audience. If you speak too long and overstay your welcome, you will be treated to the sight of fidgety audience members with heads buried in their devices, daydreaming, and engaged in side conversations, thinking, “I hope this windbag wraps up soon.” We all have jam-packed calendars. This […]
C-suite Blueprint 
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