Monthly Archives: August 2021
Prepare Your Strategic Training Consultant
If you’ve already read A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers, you know that Chapter Seven covers the value of communications training for media outreach, public speaking campaigns, and advocacy efforts. It is intended to help you sustain your C-suite’s professional development over the long run. A big part of that […]
Five Questions (and Answers) on Communications Strategy
Sometimes communications strategy consulting is not about media training or presentation skills workshops. At the risk of being too obvious, it’s about the strategy. It revolves around issues like these: What is your public’s view of your company’s reputation? Do they even know you exist? Are they aware of what you can do to make […]
Six Major Messaging Mysteries
Constructing a message for key issues has flummoxed many a company. There is no singular best method for crafting a message, be it for a product launch, crisis situation, public policy initiative, or introduction of a new CEO. There are, however, plenty of wrong ways to go about it. What are six of the most […]
Placing Nonverbal Clues in Context
“How Important Are Nonverbal Signals?” That is the question at hand — and the title — for the recently updated position paper (read on to learn how you can get your copy). I dealt with the question of how we handle such signals on Zoom calls in an earlier post. Now let’s take a look […]
How the Pandemic Changed Advocacy with Tommy Goodwin
Capitol Hill essentially closed. Congressional fly-ins postponed. Visitors no longer able to buttonhole their elected representatives. Testimony often delivered by remote video. The pandemic and its associated restrictions have changed life on the Hill, not just for the solons and their staffs, but for citizens who advocate for their business objectives, their professions, and their […]
C-suite Blueprint 
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