Monthly Archives: April 2021
Full Text Speeches Work When Done Right
Not long ago, I was involved in a LinkedIn discussion about full text speeches — the type where you read verbatim from a TelePrompTer or a hard copy script. Someone asked whether they were preferred over notes or bullet points. Several people responded emphatically that they would never recommend a full text speech (though, as […]
Opportunity Knocking: Dealing with Q&A
How do you react when confronted with questions — sometimes tough questions — from reporters, audiences, colleagues, or policymakers? Literal responses often fail to get your message across. Some people — even senior executives — quake when questioned. What can you do? Think of each question as opportunity knocking. That’s how Paul Minehart approaches it. […]
Hire a “PR” Expert for a Crisis, You’ll Create Another Crisis
The Lab for Character Assassination and Reputation Politics (CARP) recently sponsored a webinar with crisis management expert Eric Dezenhall titled, “Clickbait Journalism and Public Character.” It’s worth a listen. Dezenhall has never been accused of being a shrinking violet, and this appearance was no exception. He expressed his long-held belief that “The PR world was […]
Introducing Ed-itorials
You may know that I’m a former radio broadcaster. I loved the medium and the ability to create wordscapes — to let the listener paint their own pictures. I can’t count the number of times I met listeners and was greeted with “Oh, that’s what you look like” (while I fantasized that many of them […]
C-suite Blueprint 
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