Monthly Archives: January 2017
Shaping a Magnetic Message for the New Administration
How many times have you seen an executive flub an interview on CNBC? What about that presentation you attended where the speaker droned on and on, never getting to the heart of the matter? And, in our new political climate, how can you reconfigure your messages to gain the ear of the new administration? What […]
The Media Training Marketplace: Your Options
I get plenty of questions about communications training generally and media training specifically. Some come from the simply curious (“What exactly do you do?”), others from potential clients (“How much does it cost?”). Today’s treatise examines the client side. It all boils down to the fact that prospective clients are curious about their options in […]
Cyber Banking Struggles
Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk An online banking service is taken by surprise when a web browser update denies its customers access to their accounts The Background This case study comes from personal experience. […]
What Are the Hottest Communications Topics for 2017?
Every year I develop an editorial calendar for my own research projects. The intent is to provide thought-provoking material that is useful to my clients, and to do so in a variety of formats. To set the 2017 calendar, I polled a small number of trusted colleagues, asking them for their input on topics that […]
There Are (Not) Two Sides to Every Story
Let us examine the old saw, “There are two sides to every story.” Every reporter worth his pen and notepad knows this to be untrue. Many issues have more than two sides. Consider the many viewpoints of those involved with a factory that sends wastewater into the local river. The company’s executives believe that its […]
C-suite Blueprint 
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