Monthly Archives: August 2022
A Nonverbal Cornucopia
Every communications training workshop I’ve conducted during my 25 years as a consultant — be it media training, presentation skills preparation, or advocacy efforts — has involved three key elements: Messaging Communications skills A commitment to sustained professional development I’ve written a substantial amount over the years, including here on the C-suite Blueprint blog, about […]
Journalism’s Role in Preserving Democracy: A Seven Step Strategy
Journalism is treading on uncertain ground, forced to tangle with today’s proliferation of election deniers, conspiracy theorists, and outright liars (with some charmers hitting the trifecta). What is a reporter to do? One of the best recent summations I’ve read comes from Washington Post columnist Jennifer Rubin. Her op-ed “The media shouldn’t amplify the GOP’s […]
Media Relations Q&A
I hear beaucoup questions during a typical media training workshop (and elsewhere along the way). Let’s cover five of them today in hopes they can help you fast forward your media interview skills. 1. Do I have to answer every question the reporter asks me? Yes and no. The yes part: It is vital to […]
ID Your Audience, Chronicle Your Messages
The second edition of “Eleven Elements to Model a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public” is now available. This position paper furnishes a series of concrete steps companies can follow when hammering out messages on key issues. The bottom line goal of any messaging effort, as with […]
Nine Audience Essentials for Every Speaker
Every audience is different. That means that your approach to every presentation must be unique. Your goal may be to persuade, inform, or entertain. Regardless, executives who speak in public need to determine who is in the house and what they need to understand. After all, when you have completed your remarks, you do want […]
C-suite Blueprint 
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