Monthly Archives: March 2023
Clearing Up Confusion Over Journalistic Jargon
News sources from the C-suite to the most junior issue expert serve themselves well when they become acquainted with the vernacular used by reporters. Below are terms of art relative to the journalistic trade listed alphabetically from J to O. Earlier articles described the lingo from A to C, and from D to I. Familiarity […]
How to Flawlessly Execute Joint Presentations
Shared presentations have their advantages. Multi-speaker talks give audience members varying perspectives, ease the heavy lift of carrying a solo speech, and can draw a larger and more diverse audience to your cause. However, there is a catch. More advance preparation is a must if you hope to pull off a stellar co-presentation. Here are […]
Spokespeople: The Good and the Ugly
Who do you hold in high regard as a spokesperson? Who’s a real dud? These are questions I hear on occasion. You probably don’t have to look all that far. It doesn’t need to be a famous name. It doesn’t need to be corporate CEO, think tank luminary, or politician (the latter of which, for […]
Why Bother with Media Training?
Why commit time and resources to a media training program for your company and spokespeople? It’s a fair enough question, especially for businesses that are new to the concept. We can separate the advantages into two categories: Benefits to the company Benefits to the individual participants Odds are you are not undertaking media training on […]
C-suite Blueprint 
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