Category News from Ed
Common Ground: Media Training Rules for Reporters and Their Sources
Last week’s column, in an excerpt from my new position paper, “Common Ground: How Media Training Benefits the Press,” discussed why media training benefits both reporters and the companies they cover (you can download the full paper here). This piece presents another passage centering on: The importance of making a difference for both parties Steps […]
Opening the Vault
I’ve recently made some changes to my website. Big deal, right? Companies and consultants are updating their online presence all the time. Why the fanfare? The fact is these new wrinkles augur a change in approach to the services I offer to clients. Oh, media training, presentation skills preparation, and advocacy efforts still top the […]
Reporter’s Roundup Revival
Have you ever forgotten a long lost treasure? Maybe it’s that fragile family photo that’s been shoved to the back of a drawer. Or that favorite book you read years ago, told yourself you would pick up again, but never seem to get around to it. Or a tasty recipe that escaped your mind (and […]
Attention, Business Reading Group Members
Boy, have I got a deal for you. I know, that sounds like a line from a cheesy late night TV ad. Seriously, I think this is one you might appreciate if you are involved with a business book club or reading group. Such groups typically enjoy hearing from authors, so I hereby volunteer to […]
Report Updates Media Training Best Practices
Most companies pursue a media training strategy that fails to provide maximum benefit. That’s the contention of the research report I’ve just updated — The Lasting Effects of Media Training: Long-term Strategies for Developing Stellar Spokespeople. Media training is all about sustained professional development; at least it should be. Companies that grasp that fact stand […]
Position Paper Features Steps to Mitigate Reputational Risk
There’s more to business than the numbers. While there’s no question that finances are important, reputational risk also poses a substantial threat to a company’s health. To drive that point home, I’ve updated and reissued my position paper “Beyond the Bottom Line: 10 Ways to Reduce Reputational Risk.” The revised resource advises executives how to […]
Navigating Your Next Washington Fly-in
How does your organization prepare for Capitol Hill lobby days? When your advocates arrive in Washington, D.C., to promote your top issues, have you prepared them adequately for verbal jousts with members of Congress and their staffs? You’ll find practical answers in the newly revised position paper, “Five Minutes with Your Member of Congress: Navigating […]
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