Monthly Archives: June 2023
How Not to Conduct a Remote Program
The webinar sounded worthwhile, so I was looking forward to increasing my knowledge about a topic that is integral to my expertise. What a letdown. I took next to no notes and left with no new ideas of import. The one reward I did receive? Fodder for this article. I will note up front that […]
Priming the Reporter
There are many considerations when dealing with the press. Among them, the need to reach out to reporters in a professional, accessible way. Here’s some advice on how you can become a media relations pro and gain the respect of the journalists who cover your company. First and foremost, target your media opportunities carefully. Start […]
Okay, What’s the Bottom Line?
One of the first questions I often hear from prospective new clients is “How much does it cost?” They may be inquiring about media training, message development, presentation skills workshops, or advocacy preparation. It’s a fair question. Yet until we have a discussion about issues the company faces, its goals, and the profile of the […]
Storytelling: A Passing Fancy
Many of us enjoy a tale well told. There’s no question that stories can play a role in delivering a magnetic message. Yet I am puzzled by the current storytelling fad, with some people even touting themselves as “professional storytellers.” The reality is storytelling is not always the most effective means of magnetizing a message. […]
C-suite Blueprint 
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