Monthly Archives: November 2014

Eleven Elements to Mold a Magnetic Message. Element Eight: Heed

November 21, 2014 · by · in Communications research, Messaging

Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Eight, Heed. “My message […]

Eleven Elements to Mold a Magnetic Message. Element Seven: Fortify

November 18, 2014 · by · in Communications research, Messaging

Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Seven, Fortify. “’When I […]

The Art of Articulation

November 14, 2014 · by · in Journalism, Media training, Nonverbal communications

One of your important nonverbal tools is articulation — the ability to speak clearly and understandably. I thought of this last weekend while watching my local Washington, D.C., television newscast. I got to wondering why certain weathercasters have such a difficult time with the word temperature. It’s a common, unassuming four-syllable word that they use […]

Eleven Elements to Mold a Magnetic Message. Element Six: Flavor

November 11, 2014 · by · in Communications research, Messaging

Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Six, Flavor. There is […]

Proper Use of an Evaluation Form

November 7, 2014 · by · in Assessing Feedback, Public speaking

Here’s a subtle but helpful tip to get the audience on your side as you near the end of your presentation. In situations where you use an evaluation form, how you use it is important. Two problems often crop up with the use of such forms. First (and, I daresay, we’ve all been guilty of […]

Eleven Elements to Mold a Magnetic Message. Element Five: Examine

November 4, 2014 · by · in Communications research, Messaging

Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Five, Examine. My message […]