Category Thought leadership

Introducing Ed-itorials

You may know that I’m a former radio broadcaster. I loved the medium and the ability to create wordscapes — to let the listener paint their own pictures. I can’t count the number of times I met listeners and was greeted with “Oh, that’s what you look like” (while I fantasized that many of them […]

Off the Record: Setting Universal Standards

What does it mean to go “off the record” with a reporter? I’ve just updated a report — Can We Talk Off the Record? Increasing Understanding Between Reporters and Media Relations Experts — that answers that question. No standardized definitions exist. Ask one reporter what off the record means and you’ll get one response. Ask […]

Videos Examine News Viewing Habits, Podcasts

Are you changing the way you keep pace with the news in the current coronavirus environment? Perhaps in these times of virtual connections, you’re doing more podcast interviews. Check out two new videos in the “Communications Q&A with Ed Barks” series. The video surrounding our habits as news consumers poses the question, how should I […]

Podcast Advice, Coronavirus Kick Off New Q&A Video Series

How are governments around the world dealing with the onslaught of the coronavirus? China? Not so good. The rest of the world? The drama is still unfolding. And what steps do you need to take when you’re interviewed on a podcast? Make sure to reinforce your message often, ignore any technical snafus that may occur, […]

Dr. Jekyll or Mr. Hyde?

Who would you rather do business with? The principled professional or the creepy fiend? In the real world the choices aren’t always that stark. Some shady characters are skilled at concealing their actual intent. Indeed, they consciously work to refine their shiftiness day in and day out. Oh, it’s not always a massive, pull the […]

Fighting Fake News

Worth a read is a column from Nieman Lab titled, “A cognitive scientist explains why humans are so susceptible to fake news and misinformation.” Researcher Julian Matthews poses three questions to help separate fake news from the real deal: What type of content is this? Where is it published? Who benefits? The Two Fronts in […]

Not Everything Can Be Measured

I just finished reading a book that struck a chord with me. It’s titled The Tyranny of Metrics by Jerry Z. Muller, a history professor at the Catholic University of America in Washington, D.C. Why did this resonate? Time and again, I have found it difficult to get companies to understand the benefits attached to […]