Monthly Archives: November 2015
Create Your Communications Training 911 Lifeline
A fire breaks out. You need to call 911. Everyone knows that. Similarly, corporate and association executives need to open a direct line to the fire brigade to help them handle those inevitable communications emergencies. For many a public affairs or public relations agency, the solution involves collaborating with a specialist. These experts form the […]
How to Communicate during a Hack Attack
Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The premise of this threat is that hackers successfully gain access to confidential consumer information entrusted to your company. Over the course of several weeks in December 2014, the health insurer […]
The Thundering Herd
The media is sometimes viewed as a thundering herd. Yet it behooves you to examine each media interview in its own separate context. Here are some issues to consider when reporters start firing questions at you: Don’t buy into a reporter’s “what if” question. Keep your comments grounded in the real world, not the hypothetical. […]
With Props to Meat Loaf
Two out of three ain’t bad. So sang Meat Loaf in his 1980s ballad. But two out of three ain’t necessarily good when it comes to sharpening your public speaking abilities. The vast majority of presenters—and presentation skills training consultants, for that matter—focus only on the first two of the Three Keys to Great Presentations, […]
C-suite Blueprint 
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