Monthly Archives: November 2015

How to Communicate during a Hack Attack

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The premise of this threat is that hackers successfully gain access to confidential consumer information entrusted to your company. Over the course of several weeks in December 2014, the health insurer […]

The Thundering Herd

The media is sometimes viewed as a thundering herd. Yet it behooves you to examine each media interview in its own separate context. Here are some issues to consider when reporters start firing questions at you: Don’t buy into a reporter’s “what if” question. Keep your comments grounded in the real world, not the hypothetical. […]

With Props to Meat Loaf

Two out of three ain’t bad. So sang Meat Loaf in his 1980s ballad. But two out of three ain’t necessarily good when it comes to sharpening your public speaking abilities. The vast majority of presenters—and presentation skills training consultants, for that matter—focus only on the first two of the Three Keys to Great Presentations, […]