Monthly Archives: April 2017
Why Your PR Agency Needs a Media Training Consultant on Call
I understand the rigors of the day-to-day agency whirlwind—demanding clients, unforgiving deadlines, and the constant pursuit of new revenues. There is a way to make life easier for agency principals and account teams when it comes to media training. Forging a relationship with an experienced communications training consultant puts you ahead of the pack. Think […]
Media Training in Stages: Creating a Map of Ongoing Improvement
A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In previous articles, we discussed the importance of messaging and the value of simulated exercises in any media training workshop. Today we’ll examine another […]
Media Training in Stages: The Value of Simulated Exercises
A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In a previous entry, we discussed the importance of messaging in any media training workshop. Today we’ll examine another key element: The value of […]
Walk a Mile in the Reporter’s Shoes
A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. Today we examine the second stage: Gaining familiarity with the media. Getting Acquainted The more your media training workshop uncovers the rigors of a […]
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