Monthly Archives: January 2019
Precisely What Is Communications Strategy?
Communications strategy can be a squishy term. What does it mean? How do you get it? What do you do with it once it’s in hand? That is one of the central issues in my new book, A+ Strategies for C-suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers. Today’s C-suite Blueprint column is based on […]
Speaking Truth to Your C-suite
I had the pleasure last week of presenting before a group of association professionals on the subject of “A+ Strategies for C-suite Communications” (funny how that parallels the title of my new book). Our discussion focused on communications strategy, sustained professional development, and how those in attendance could persuade their C-suite inhabitants. It proved to […]
Smashing across the Goal Line
This is only the second time in my life I’ve experienced this moment, so I hope you’ll forgive me some overexuberance. Yippee! Today is publication day for my new book, A+ Strategies for C-suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers. This day has been on my calendar for months with many associated duties on […]
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