Monthly Archives: February 2020

Podcast Advice, Coronavirus Kick Off New Q&A Video Series

How are governments around the world dealing with the onslaught of the coronavirus? China? Not so good. The rest of the world? The drama is still unfolding. And what steps do you need to take when you’re interviewed on a podcast? Make sure to reinforce your message often, ignore any technical snafus that may occur, […]

Five Misunderstood Things About Messaging

The messaging surrounding your company’s critical issues poses interesting challenges. In my experience, there are two extremes. One end of the scale – let’s call it the scardy cat method — finds the effort overwhelmingly hard and complex when, in fact, they make it more difficult than it needs to be. The other extreme — […]

The Minute by Minute News Cycle

Once upon a time newspapers published once a day and TV newsrooms prepared for newscasts at 6 and 11 p.m. News consumers experienced a daily news cycle. If you wanted the latest, you tuned in to your favorite radio station at the top of the hour. That regimen was ripped to shreds when CNN came […]

Beware the Agenda Hog

You’ve no doubt seen it. You may even have been victimized by it during one of your presentations. It’s the Agenda Hog. They are all too common at public forums open to anyone. How can you spot an Agenda Hog? Easy. They crave the spotlight and try to dominate the proceedings. They typically feel they […]