Monthly Archives: April 2023
Five Facts About Media Training
In the last C-suite Blueprint post I answered “Five Questions About Congressional Testimony.” Let’s continue that theme, this time examining five essentials about media training. To add to the fun, these are all in True/False format, so guess along as you read. An intense media training workshop is a one-time affair that gives you all […]
Five Questions About Congressional Testimony
In the last C-suite Blueprint entry I offered some advice for structuring your Capitol Hill fly-ins. This post places another advocacy strategy — Congressional testimony — under the microscope. Below are five key questions to consider when your executives are called to appear before lawmakers. How easy is it to outfox Members of Congress? Don’t […]
Essentials of a Capitol Hill Fly-in
Spring brings the crowds to Washington, D.C. School groups and tourists abound (tip from a local: When traveling on the region’s Metro system, remember to stand on the right and walk on the left when using the escalators). One other type of visitor sprouts this time of year: Members of organizations petitioning their elected officials […]
Why Media Training Is Important Before a Crisis Strikes
If you haven’t yet taken the opportunity to tune in to Edward Segal’s “Crisis Ahead” podcast, now would be a good time since (braggadocio alert) yours truly serves as his guest. The program is titled, “Why Media Training Is Important Before A Crisis Strikes.” We talk about the critical need to establish a media training […]
C-suite Blueprint 
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