Monthly Archives: September 2019
Fighting the Good Fight
Consider a public affairs campaign in which your firm is aiming to enact legislation. Your battle plan might look something like this, as suggested by Otto Lerbinger in Corporate Public Affairs: Interacting with Interest Groups, Media, and Government: Analysis of the state of affairs. This can cover such issues as which organizations oppose your stance, […]
Your Consultant’s Responsibility
Communications strategy consultants can – and bear an obligation to – motivate extended learning for your C-suite by suggesting specific steps, both formal and informal. Your executives need insights into why they need to practice after their workshop, understanding that they are not undergoing training simply for its own sake. There’s a much larger goal […]
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