Monthly Archives: October 2022
Mangling the Language
Why are some business people out to strangle our sometimes beautiful — and, admittedly, sometimes confounding — language? Some do so with pride, taking the attitude that proper grammar doesn’t matter when speaking in public and participating in media interviews. The fact is in business it matters a great deal. Besides, what’s wrong with erring […]
11 Pro Level Media Interview Techniques
When the reporter opens a notebook, fires the third degree at you under the klieg lights, or poses questions over Zoom, it’s your job to deliver your company’s magnetic message powerfully and succinctly. Put yourself ahead of the game by using these rules: NOTE: This is an excerpt from my latest book, Insider Strategies for […]
Putting Context into Context
There is no single correct way to shape a message. How you go about it depends on your situation and the issue at hand. Two of the most common messaging methodologies are: The classic problem/solution/next step formulation. There is one phase missing here, however. Any guesses as to what it is? Read on for the […]
Building the Bridge
It’s one of the questions I hear most frequently from clients: What should I do with questions I don’t want to answer? Principle number one: Honesty is a must. Just bear in mind that responding to questions from audience members or reporters is not akin to taking the stand in a court of law. There, […]
C-suite Blueprint 
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