Monthly Archives: May 2019

Fighting Fake News

Worth a read is a column from Nieman Lab titled, “A cognitive scientist explains why humans are so susceptible to fake news and misinformation.” Researcher Julian Matthews poses three questions to help separate fake news from the real deal: What type of content is this? Where is it published? Who benefits? The Two Fronts in […]

Is Your Message Missing Its Call to Action?

A recent paper in the Stanford Social Innovation Review titled “Stop Raising Awareness Already” supports a principle I’ve long been driving home to my clients: Most messaging lacks a clear call to action. The paper’s authors, Ann Christiano and Annie Neimand, both of the University of Florida College of Journalism and Communications, argue that raising […]

The 11 Essential Elements to Magnetic Messaging

Consider your business and public policy goals. No matter how lofty or practical they may be, the central question becomes, how do you achieve them? Sorry to tell you there is no easy, one-size-fits-all messaging solution. It’s challenging work that smart companies undertake. Get ready, for we’re about to lay out a system featuring 11 […]

Internalize to Verbalize

Whether you take advantage of a formal public speaking workshop or not, don’t ever neglect the need for practice. This does not mean simply giving your presentation a cursory once-over. You need plenty of rehearsal time before you are ready for the big show. An earnest practice regimen is the single biggest key to successful […]

The First Key to Great Presentations

How vital is preparation when it comes to speaking in public? Let me give it to you straight. I can guarantee that your presentation will fall apart if you do not prepare. That means lost customers if you operate a business; fewer votes if you are a public servant; and embarrassment, no matter who you […]