Category Media training

Hire a “PR” Expert for a Crisis, You’ll Create Another Crisis

The Lab for Character Assassination and Reputation Politics (CARP) recently sponsored a webinar with crisis management expert Eric Dezenhall titled, “Clickbait Journalism and Public Character.” It’s worth a listen. Dezenhall has never been accused of being a shrinking violet, and this appearance was no exception. He expressed his long-held belief that “The PR world was […]

What to Do After Your Media Interview

Here’s an excerpt based on Chapter Five of my latest book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever you prefer to buy your books. The chapter contains “Hot 100+ Media Tips.” This segment revolves around how vital it is to assess performance after each and every media interview. Debrief your performance […]

Off the Record: Setting Universal Standards

What does it mean to go “off the record” with a reporter? I’ve just updated a report — Can We Talk Off the Record? Increasing Understanding Between Reporters and Media Relations Experts — that answers that question. No standardized definitions exist. Ask one reporter what off the record means and you’ll get one response. Ask […]

Polish Your Performance Before the Press

Last week I had the pleasure of leading a book rap at the National Press Club for Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies. One of the topics that generated interest was how to perform during a media interview, everything from what to wear, how to conduct a remote news conference, and what […]

2021, Here We Come

Don’t worry. This is not going to be another one of those tiresome tirades about how awful 2020 has been and how glad we’ll all be to leave it behind (though all that is true). Rather, this is a look ahead to how we can arrange our 2021 communications and public affairs plans. It begins […]

Seeking the Right Strategic Communications Consultant

One longstanding publication of mine is ”A Buyer’s Guide to Communications Strategy Consultants,” now in its sixth edition. I initially wrote it more than a decade ago to help potential clients separate the wheat from the chaff, and have updated it periodically since. Why? Finding the right fit in an expert advisor can be a challenge […]

How Media Interviews Have Changed

Longstanding media relations principles still apply when participating in interviews with reporters in the field. You still need a rock solid message and first-rate communications skills. Yet in these times when we need to enforce physical distancing, some changes have occurred. (By the way, this need to stay apart has axed one of my favorite […]