Category Media training
Media Training Gripes
I’ve been specializing in communications strategy for more than 25 years, so like to think I have a pretty fair idea of what works when it comes to media training. I also have a pretty fair idea of what doesn’t. Unfortunately, I’ve seen this demonstrated in some instances. These are more than pet peeves. They […]
Five Questions for Wendy’s
Every now and then while reading a newspaper story I ponder what questions reporters might ask of the companies they cover. None of us are privy to the interview so it’s impossible to know whether the scribe might have posed the questions. They may have asked and been spun by the spokesperson. They may have […]
Common Ground: Media Training Rules for Reporters and Their Sources
Last week’s column, in an excerpt from my new position paper, “Common Ground: How Media Training Benefits the Press,” discussed why media training benefits both reporters and the companies they cover (you can download the full paper here). This piece presents another passage centering on: The importance of making a difference for both parties Steps […]
Common Ground: Is Media Training Good for the Fourth Estate?
Ten essential questions that go to the heart of how media training benefits not only spokespeople, but also the denizens of today’s newsrooms. That is the essence of my new position paper, “Common Ground: How Media Training Benefits the Press.” It poses a series of questions with responses by yours truly. You can download the […]
Finding Common Ground
Some reporters exhibit a sour look when the subject of media training arises. They may believe a media training program is little more than a consultant trying to stuff spokespeople’s brains with canned responses. Others may think such a program gives their sources too much of an advantage during the parry and thrust of an […]
Reporter’s Roundup Revival
Have you ever forgotten a long lost treasure? Maybe it’s that fragile family photo that’s been shoved to the back of a drawer. Or that favorite book you read years ago, told yourself you would pick up again, but never seem to get around to it. Or a tasty recipe that escaped your mind (and […]
Media Guidance for the Technical-minded
Editorial note: This post is a reprise of an entry from days of yore. Why no new content this edition? I’ve been down with the flu for about a week, and have zero energy. I’m fully vaccinated, so am thankful for those who strived to develop the vaccine; otherwise, who knows? I might have found […]
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