Category Communications strategy

Introducing Ed-itorials

You may know that I’m a former radio broadcaster. I loved the medium and the ability to create wordscapes — to let the listener paint their own pictures. I can’t count the number of times I met listeners and was greeted with “Oh, that’s what you look like” (while I fantasized that many of them […]

Simulations Generate Communications Success

Today’s dispatch is an entry from the Insider Strategies briefs series. This is just one of the resources you can choose to receive when you join the Communications Community. See the details below on how you can get yours. Do you want to improve your organization’s media interview and public speaking talents? Try conducting simulations […]

Get Your Copy of the Updated Buyer’s Guide

Magnetic messaging and strong communications skills are vital for executives who deal with the media, deliver presentations, and advocate before policymakers. You already know that if you are a regular visitor here. What stymies even the most experienced communicators is the challenge of nudging their C-suite and other spokespeople toward improvement. Sometimes it takes an […]

Today’s Journalism, Social Justice, How to Land on “Meet the Press” — A C-suite Blueprint Radio Roundup

Every now and then I have this fantasy of returning to the radio airwaves (there are occasional dreams along those lines, too). It will never happen. The industry has had too much of the creativity sucked out of it. What I’ve done instead is turn to a series of interviews here known as C-suite Blueprint […]

Message + Discipline = Reputation

Does the public know all it should about your company? More to the point, how do they perceive your reputation? Here are just some of the questions — accompanied by some suggestions — that your C-suite, communications staff, and public policy principals should be contemplating: ? Are you seeking to raise the public profile of […]

Seeking the Right Strategic Communications Consultant

One longstanding publication of mine is ”A Buyer’s Guide to Communications Strategy Consultants,” now in its sixth edition. I initially wrote it more than a decade ago to help potential clients separate the wheat from the chaff, and have updated it periodically since. Why? Finding the right fit in an expert advisor can be a challenge […]

Creating a First-class Media Relations Operation

Here’s an excerpt based on Chapter Five of my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever you prefer to buy your books. The chapter contains “Hot 100+ Media Tips.” This segment revolves around how your company can foster a top notch media relations shop. Bring your communications staffer with […]