Monthly Archives: December 2014
Sneak Peek at 2015
I’m a firm believer in working smart. Sometimes that involves working hard (though I am skeptical of those who always make dramatic claims about their work lives being so incessantly busy). The fact is sometimes working smart involves dialing things back. As the holidays approach, now is one of those times. Regardless of your spiritual […]
Eleven Elements to Mold a Magnetic Message. Element Eleven: Broadcast
Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today,we call it a wrap by examining Element Eleven, […]
Could Your Audience Listen to You All Day?
The whole room got a chuckle when one speaker summarized his views about his audiences at a recent presentation. He somewhat tongue-in-cheek explained that he separated his listeners into three general categories: One-third could listen to him all day One-third thought he was okay, and at least they got a nice lunch out of the […]
Eleven Elements to Mold a Magnetic Message. Element Ten: Chronicle
Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Ten, Chronicle. “Apt words […]
You’d Better Be Able to Prove It
It’s important not to go overboard when delivering presentations — for example, making claims you cannot support. I recently attended a panel discussion that touched upon the merits of “native advertising.” Whoever made up that name has probably made a mint from it, but the fact is this tool is nothing more than what used […]
Eleven Elements to Mold a Magnetic Message. Element Nine: Test
Following is an excerpt from the recent position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” We’ll discuss each of the Eleven Elements individually to help you get a better handle on each one. Today, let’s turn to Element Nine, Test. “There is […]
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