Monthly Archives: September 2017
Ten Reasons to Call the Communications Strategy Doctor
You feel sick. You need to decide: When do you call the doctor for help? When a health crisis strikes, we all play it on the safe side and make that call. You face the same type of decision when your organization encounters a communications crisis. If you wait until events reach a fever pitch, […]
Sun, Sand, Surf, and Strategy
Strategy and planning spell the difference between victory and defeat in the communications arena. While it’s impossible to anticipate every snafu that could arise in your interactions with reporters, policymakers, and audiences, a little advance preparation goes a long way. That brings to mind a story about the president of a large national association that […]
How Professional Service Firms Benefit from Communications Strategy
Some professional service firms still undertake business development the same, old way they’ve always done it. Ask for client referrals, speak before the local Kiwanis Club on the rubber chicken circuit, even (shudder!) make cold calls. All of those approaches are fine and can be part of a viable strategy (well, maybe not cold calling, […]
Now Accepting Your Gifts of Platinum
We all know that you receive silver on your 25th anniversary. What about the 20th? My curiosity is elevated by the fact that Barks Communications celebrates our 20th anniversary in business this week. The greeting card company Hallmark lists two options to commemorate 20 years. The traditional choice is china (I assume the dinnerware, not […]
C-suite Blueprint 
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