Monthly Archives: February 2024
Common Ground: Media Training Rules for Reporters and Their Sources
Last week’s column, in an excerpt from my new position paper, “Common Ground: How Media Training Benefits the Press,” discussed why media training benefits both reporters and the companies they cover (you can download the full paper here). This piece presents another passage centering on: The importance of making a difference for both parties Steps […]
Opening the Vault
I’ve recently made some changes to my website. Big deal, right? Companies and consultants are updating their online presence all the time. Why the fanfare? The fact is these new wrinkles augur a change in approach to the services I offer to clients. Oh, media training, presentation skills preparation, and advocacy efforts still top the […]
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