Monthly Archives: July 2022
How to Model a Magnetic Message
If you are looking for a fast route to sabotaging your reputation, I can think of no more direct path than neglecting your messaging efforts. So begins the second edition of “Eleven Elements to Model a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public,” the updated position paper I’m […]
What Do Reporters Mean When They Say…?
What does the term “embargo” mean to a reporter? When do you need to wear an IFB? Why is the First Amendment so important to a free press? The answers can be found in Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies. One of the book’s features is a reporter’s glossary covering dozens of […]
Sorting Through Public Speaking Puzzles
There are certain questions I’ve learned to anticipate when it comes to sharpening a client’s powers of public speaking. Let’s take a look at a few of these common queries. Q: What is the best method for improving my speaking abilities? A: Nothing beats diligent, sustained practice. Don’t settle for a lone superficial run-through. You […]
Lessons from the January 6 Committee
The nation’s attention in recent weeks has been riveted on the hearings of the House of Representatives Select Committee to Investigate the January 6th Attack on the United States Capitol. These hearings are atypical. Many of the features are unlike anything you are likely to experience when you testify. It’s more than the substance. It’s […]
C-suite Blueprint 
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