Monthly Archives: October 2017

A Scary Halloween Tale: The Lavatory Lecturer

Let’s get in the Halloween spirit with a spooky tale of a presentation that would gross out even Freddy Krueger. The conference speaker in question scared the wits out of everyone in her audience when she took a restroom break, resulting the dreaded “oops” moment, Yup, she forgot to turn off her microphone. The Parade […]

Touting Ethics While Co-opting Journalism

Wednesday of last week I attended the fourth Communicators Summit held by the National Press Club. It’s the annual marquee event for the club’s Communicator members (and yes, communications and public affairs pros make up a sizeable portion of the club’s membership). Two stimulating panels—the first a “Content Bootcamp” followed by “Trust, Truth, and Telling […]

Shaping A Strategic Approach to Your Business: A How-to Guide

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. What is communications strategy? A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key […]

Communications Strategy: Greatest Hits

Your favorite bands and artists issue greatest hits collections every so often. Put out a few new albums, then harvest the best. Why not take the same approach with blogs? I couldn’t think of a reason not to do it, so here is a greatest hits compendium of previous posts related to communications strategy, and […]

Your Communications Strategy: 10 Warning Signs

An effective communications strategy takes into account your company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses avoid the pitfalls that come with a lack of planning. They know their reputations, business goals, and executives’ careers are at stake. Does your communications strategy need a tune up? Maybe so […]