Monthly Archives: October 2013

Does Media Training Work? (Part 2)

Here is the research on the efficacy of communications training I mentioned in the last post: Incentives and Impediments to Scientists Communicating through the Media Toss Gascoigne and Jenni Metcalfe Science Communication, Vol. 18 No.3, March 1997 Training scientists to understand and love the media Toss Gascoigne and Jenni Metcalfe Media Training for […]

Does Media Training Work?

I recollect once receiving a call from a client who works in public relations for a large professional society. She was pitching a communications training program to her senior staff, and asked whether I knew of any studies that proved the efficacy of media training or presentation skills training. This is a question that arises […]