Monthly Archives: August 2020
Cut to the Chase
Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. A reporter’s thought process dictates that you cut right to the chase. Reporters want your headline first, then your lead paragraph, then the rich filling of examples, numbers, third-party support, and so forth. This […]
Claim Your Copy of “Reporters Don’t Hate You”
Advice on how to look like a pro at your next Zoom meeting. A rundown of communications resources offered gratis during the pandemic. Opinion on artificial “news” sites cropping up online. Ideas for keeping your business book club afloat in these trying times. Those are just some of the stories you’ll find in the “Communications […]
The Impact of Today’s Social Justice Movement on Communicators
This edition of C-suite Blueprint Radio features a conversation with Neil Foote, of Foote Communications. He is also the president of the National Black Public Relations Society. The topic? How the heightened attention to social justice is affecting the communications field and those who work in it. The society has 400-plus members comprised of public […]
C-suite Blueprint Radio Programming Notes
Are you eager to learn from the experts about vital communications issues like how to prepare for satellite media interviews, what it takes to pitch big-time interview programs, and why bottom up communications outshines top down? And what should you heed if you’re a reporter considering a shift from journalism to communications? I examine issues […]
C-suite Blueprint 
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