Monthly Archives: June 2020

Reporters Don’t Hate You

That’s the title of my new book, now available for pre-order. Publication is right around the corner one week from today. The new volume lists over 100 media relations strategies — everything from hammering out a message to creating quotable quotes to the vagaries of various interview formats. Looking for the lowdown on specific reporters? […]

So You Want to Appear on Meet the Press

Today’s edition of C-suite Blueprint Radio features an interview with Betsy Fischer Martin. Betsy currently serves as the executive director of the Women & Politics Institute at American University in Washington, D.C. She is also the former executive producer for Meet the Press during Tim Russert’s tenure there. You may be curious about her experiences […]


For a couple of years I’ve been compiling a list. No, it’s not a list of gifts I want for my birthday. Or a list of who’s naughty and nice (though, come to think of it, that one merits some thought). This list is one that helps avoid a Q&A faux pas — turning things […]

Free Resources Collection Remains Open during the Pandemic

Some jurisdictions are beginning to crawl out from under the isolation necessitated by the pandemic. Select retail and service businesses are opening, at least partially. It is still anyone’s guess when offices will reopen fully and what they will look like (bye, bye, break room; adieu, open office concept). We still find ourselves in far […]

Everyday I Write the Book

It’s time for a sneak peek into my next book. What’s it about? Hot 100 media strategies. For all the media training projects I’ve led over the years, neither of my first two books dealt specifically with press relations. This ameliorates that gap. It takes a lifetime to prepare to meet the media. It only […]