Category Consultants
Okay, What’s the Bottom Line?
One of the first questions I often hear from prospective new clients is “How much does it cost?” They may be inquiring about media training, message development, presentation skills workshops, or advocacy preparation. It’s a fair question. Yet until we have a discussion about issues the company faces, its goals, and the profile of the […]
The Value of a Videographer
Over my more than 25 years as a communications strategy and training consultant, I’ve had occasion to work with many videographers. Their contributions are essential when conducting media training, presentation skills workshops, or Congressional testimony preparation. I’ve worked with some excellent pros who I’ve turned to time and again. I’ve also suffered through sessions with […]
Sound Bites: A Communications Contemplations Collection
Occasionally a fleeting idea rumbles through my brain. It may be only a sentence or paragraph, not something that merits an entire blog post or article, or forms the basis for a book. Just arbitrary thoughts about how we communicate in various situations. I’ve collected several of them here, and hope you will let me […]
Caveat Emptor
It can be a challenge finding the right communications strategy and training consultant. It matters who you entrust with your spokespeople’s ongoing improvement. Face the facts. Who wants to lose in the court of public opinion? Even a referral from a trusted source is no guarantee of a good fit. Why is this? One possibility: […]
A Good Time to Emphasize Ethics
Ethics matter. That may seem like an obvious principle. In today’s world, however, it bears emphasis. Certain news sources have decided that it is perfectly fine to lie to reporters, voters, consumers, and others. Worse, they fear no consequences. It is viewed as a way of ginning up even more fervent support from those who […]
Prepare Your Strategic Training Consultant
If you’ve already read A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers, you know that Chapter Seven covers the value of communications training for media outreach, public speaking campaigns, and advocacy efforts. It is intended to help you sustain your C-suite’s professional development over the long run. A big part of that […]
Preparing the Non-spokesperson to Meet the Media
Not all executives are primed to deal with the press. Some have come up through the ranks in accounting, sales, technology, or another discipline with little responsibility for appearing as the public face of your company. They haven’t paid particular attention to their communications skills because they haven’t needed to. Once they ascend to the […]
C-suite Blueprint 
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