Monthly Archives: July 2020

Your Business Deal with the Press

July 28, 2020 · by · in Ed's books, Media training

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. Regard every interview with a reporter as a business deal. It is akin to buying anything from a loaf of bread to a new car. In those cases, the business deal involves an exchange […]

How to Ace Your Remote Media Tour

July 21, 2020 · by · in C-suite Blueprint Radio, Media training, Remote meetings

Today’s edition of C-suite Blueprint Radio features a conversation with Susan Apgood, Executive Vice President and Founder of News Generation. She is also an adjunct professor in the Kogod School of Business at American University in Washington, D.C. Susan’s company specializes in satellite media tours and radio media tours, connecting her clients with TV and […]

The AP Style Guide for Media Relations

July 14, 2020 · by · in Ed's books, Media training, News from Ed

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. There is this theory that reporters and their news sources are adversaries, sometimes even viewed as mortal enemies. I admit to falling into this trap at times. It is, of course, utter nonsense. Remove […]

Publication Day!

July 7, 2020 · by · in Ed's books, Media training, News from Ed

Forgive me blatantly tooting my own horn. I can’t help it. I’m excited. Today is the official release date of my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies. Here’s a look at the official trailer What’s It All About? The new volume lists over 100 media relations strategies broken out into […]