Category Q&A
Inside the Beltway Questions About Airline Safety
You’ve likely read about dangerous near misses of late on airport runways. You may well have experienced flight delays. Or your bags may have ended up in Australia while you traveled to Austin. Congress is looking into these snafus. Don’t hold your breath thinking that solutions will arrive tomorrow, as there are tangled issues that […]
Five Questions for Wendy’s
Every now and then while reading a newspaper story I ponder what questions reporters might ask of the companies they cover. None of us are privy to the interview so it’s impossible to know whether the scribe might have posed the questions. They may have asked and been spun by the spokesperson. They may have […]
Reporter’s Roundup Revival
Have you ever forgotten a long lost treasure? Maybe it’s that fragile family photo that’s been shoved to the back of a drawer. Or that favorite book you read years ago, told yourself you would pick up again, but never seem to get around to it. Or a tasty recipe that escaped your mind (and […]
Crossing the Q&A Bridge
What is the most frequent way news sources and speakers dig a hole for themselves? My experience tells me it’s the inability to respond to questions skillfully. This edition of Summertime Rewind offers advice for dealing with the rigors of Q&A. The C-suite Blueprint blog has 10 years of what I hope you will agree […]
Spin Is a Sin
One sure way to alienate an audience or a reporter is to talk past them. If you flat out disregard their question, you’re toast. The bottom line: Spin is a sin. You can witness this classic transgression by watching the Sunday morning talk shows (Meet the Press et al.). This can be an exercise in […]
11 Pro Level Media Interview Techniques
When the reporter opens a notebook, fires the third degree at you under the klieg lights, or poses questions over Zoom, it’s your job to deliver your company’s magnetic message powerfully and succinctly. Put yourself ahead of the game by using these rules: NOTE: This is an excerpt from my latest book, Insider Strategies for […]
Building the Bridge
It’s one of the questions I hear most frequently from clients: What should I do with questions I don’t want to answer? Principle number one: Honesty is a must. Just bear in mind that responding to questions from audience members or reporters is not akin to taking the stand in a court of law. There, […]
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