Monthly Archives: November 2017
Respect for Reporters: Why It Benefits You
I often ask a series of questions when beginning to work with a client on their media strategy. One such inquiry is, “What is your opinion of reporters?” I find it particularly helpful in smoking out preconceived biases that can get in the way of successful transactions with the media. This allows us to adjust […]
How You Can Capture the Credit for Your CEO’s Improvement
Let’s talk about the boss (assuming she’s not looming over your shoulder as you read this). I mean the big kahuna—your CEO. Clients sometimes ask me to deliver frank advice to their leadership. The difficulties could range from your leader’s favorite garish tie he sports for every speaking engagement to a penchant for talking about […]
Media Training = Strategy > Tactics
This may be a queasy memory for those of us who have taught teenagers how to drive. We all know that it’s more than a matter of putting them in the driver’s seat and turning them loose, or giving them one lesson and calling it quits. Imagine the carnage on our roads if we took […]
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