Monthly Archives: January 2024
Finding Common Ground
Some reporters exhibit a sour look when the subject of media training arises. They may believe a media training program is little more than a consultant trying to stuff spokespeople’s brains with canned responses. Others may think such a program gives their sources too much of an advantage during the parry and thrust of an […]
Reporter’s Roundup Revival
Have you ever forgotten a long lost treasure? Maybe it’s that fragile family photo that’s been shoved to the back of a drawer. Or that favorite book you read years ago, told yourself you would pick up again, but never seem to get around to it. Or a tasty recipe that escaped your mind (and […]
The 3-D Message Model
I’ve written a fair amount about messaging, so I’m sometimes asked what it takes to construct a magnetic message for a wide array of issues. Sorry to report, there is no easy, one-size-fits-all method. Maybe a chronological approach makes sense. Perhaps the classic problem/solution/next step method works best for a given conundrum. When things get […]
Media Guidance for the Technical-minded
Editorial note: This post is a reprise of an entry from days of yore. Why no new content this edition? I’ve been down with the flu for about a week, and have zero energy. I’m fully vaccinated, so am thankful for those who strived to develop the vaccine; otherwise, who knows? I might have found […]
Pernicious Polls Pollute the News
The news media just can’t help itself. Which candidate is ahead in the polls? Who’s trending up or down? How do those numbers affect campaign fundraising? Such stories are all stuff and nonsense. It’s time for America’s newsrooms to step up and cover important concerns, not incessant accounts of the political horse race (you may […]
C-suite Blueprint 
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