Monthly Archives: May 2023
The Illusion of Transparency
I consider it part of my role to serve as a translator for my clients and readers — to place academic or technical jargon related to how we communicate into an everyday framework. Such is the case with a public speaking concept known as the “illusion of transparency.” Sticking to the Basics What is the […]
10 Laws to Lighten Life Behind the Lectern
The terms “lectern” and “podium” are often used interchangeably. I try not to get too hung up on the distinction. If someone says podium, that’s fine; I understand. Technically, the podium is the place you stand or sit to deliver remarks. The lectern is that chunky piece of furniture you stand behind. Rarely do I […]
Report Updates Media Training Best Practices
Most companies pursue a media training strategy that fails to provide maximum benefit. That’s the contention of the research report I’ve just updated — The Lasting Effects of Media Training: Long-term Strategies for Developing Stellar Spokespeople. Media training is all about sustained professional development; at least it should be. Companies that grasp that fact stand […]
The Effect of, Uh, Speech Disfluencies on, Like, Communicating
Some well-meaning critics try to stamp out every “um” and “er” from speakers and media spokespeople. Toastmasters is notable for this. Those seeking to get more comfortable with public speaking often ask me whether they should join that group. My response is maybe with a big caution flag. Preparation and practice are essential elements of […]
Hello, It’s Me, an Honest-to-goodness Human
Yes, it’s me, Ed Barks, a living, breathing, sentient human being. Not some AI-generated bot. Some people are excited by artificial intelligence writing tools like ChatGPT, Google’s T5, and Microsoft’s various AI entries. I get it. It’s a shiny new object that appears fascinating from a technology point of view, and might prove to be […]
C-suite Blueprint 
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