Category Messaging

Seizing a Seat at the Decision-making Table with Stephanie Craig
When strategy is the topic, or a crisis arises, who gets called into the corner office for their advice? The lawyers? Issue experts? Financial executives? Sure. Sadly, there is one component often missing — senior communications officers. Stephanie Craig considers that a potentially fatal flaw. Stephanie is a crisis and reputation strategist. She has served […]

CEO Pay: A Pro and Con Messaging Debate
It hardly qualifies as news that CEO pay is out of whack with the rest of the economy. While the typical CEO earned 21 times the amount of a median worker in 1965, that disparity ballooned to 351-fold in 2020. The U.S. Department of Labor found that hourly wages went up by 4.9 percent last […]

Preparing the Non-spokesperson to Meet the Media
Not all executives are primed to deal with the press. Some have come up through the ranks in accounting, sales, technology, or another discipline with little responsibility for appearing as the public face of your company. They haven’t paid particular attention to their communications skills because they haven’t needed to. Once they ascend to the […]
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