Category Messaging

Is Your Message Missing Its Call to Action?
A recent paper in the Stanford Social Innovation Review titled “Stop Raising Awareness Already” supports a principle I’ve long been driving home to my clients: Most messaging lacks a clear call to action. The paper’s authors, Ann Christiano and Annie Neimand, both of the University of Florida College of Journalism and Communications, argue that raising […]

The 11 Essential Elements to Magnetic Messaging
Consider your business and public policy goals. No matter how lofty or practical they may be, the central question becomes, how do you achieve them? Sorry to tell you there is no easy, one-size-fits-all messaging solution. It’s challenging work that smart companies undertake. Get ready, for we’re about to lay out a system featuring 11 […]
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