Category Ed’s books

What to Do After Your Media Interview

Here’s an excerpt based on Chapter Five of my latest book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever you prefer to buy your books. The chapter contains “Hot 100+ Media Tips.” This segment revolves around how vital it is to assess performance after each and every media interview. Debrief your performance […]

Polish Your Performance Before the Press

Last week I had the pleasure of leading a book rap at the National Press Club for Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies. One of the topics that generated interest was how to perform during a media interview, everything from what to wear, how to conduct a remote news conference, and what […]

Your Presentation Skills Count, No Matter Where or When

Following is an excerpt based on the second edition of The Truth About Public Speaking: The Three Keys to Great Presentations. Buy it here or at your favorite bookseller. Most people tend to think that presentation skills are important only when they watch someone deliver a speech. But this aptitude is crucial to success in […]

Creating a First-class Media Relations Operation

Here’s an excerpt based on Chapter Five of my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever you prefer to buy your books. The chapter contains “Hot 100+ Media Tips.” This segment revolves around how your company can foster a top notch media relations shop. Bring your communications staffer with […]

Mailbag: Questions from the Online Road

I’ve had the recent pleasure of speaking before audiences at the National Institute for Lobbying & Ethics and the National Press Club. The appearances have all been on Zoom. There are many drawbacks to that technology, chief among them the lack of audience interaction before, during, and after the presentation. That said, there is one […]

A Checklist for Remote Media Interviews

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. Interviews conducted over video conferencing services were becoming trendier. Then the coronavirus pandemic hit and their frequency, well, zoomed up. Who knows? A couple of years from now we could be back to holding […]

Reader Mailbag: Questions I Hear as an Author

People seem fascinated by authors. I don’t say this to puff up my own profile. I recall feeling the same way as a reader before publishing my first book. Looking at it from the outside, it does seem a daunting endeavor — writing many thousands of words. Shaping them into a coherent flow. Dividing the […]