Category Ed’s books

Cut to the Chase

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. A reporter’s thought process dictates that you cut right to the chase. Reporters want your headline first, then your lead paragraph, then the rich filling of examples, numbers, third-party support, and so forth. This […]

Claim Your Copy of “Reporters Don’t Hate You”

Advice on how to look like a pro at your next Zoom meeting. A rundown of communications resources offered gratis during the pandemic. Opinion on artificial “news” sites cropping up online. Ideas for keeping your business book club afloat in these trying times. Those are just some of the stories you’ll find in the “Communications […]

Your Business Deal with the Press

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. Regard every interview with a reporter as a business deal. It is akin to buying anything from a loaf of bread to a new car. In those cases, the business deal involves an exchange […]

The AP Style Guide for Media Relations

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. There is this theory that reporters and their news sources are adversaries, sometimes even viewed as mortal enemies. I admit to falling into this trap at times. It is, of course, utter nonsense. Remove […]

Publication Day!

Forgive me blatantly tooting my own horn. I can’t help it. I’m excited. Today is the official release date of my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies. Here’s a look at the official trailer What’s It All About? The new volume lists over 100 media relations strategies broken out into […]

Reporters Don’t Hate You

That’s the title of my new book, now available for pre-order. Publication is right around the corner one week from today. The new volume lists over 100 media relations strategies — everything from hammering out a message to creating quotable quotes to the vagaries of various interview formats. Looking for the lowdown on specific reporters? […]

Free Resources Collection Remains Open during the Pandemic

Some jurisdictions are beginning to crawl out from under the isolation necessitated by the pandemic. Select retail and service businesses are opening, at least partially. It is still anyone’s guess when offices will reopen fully and what they will look like (bye, bye, break room; adieu, open office concept). We still find ourselves in far […]