Monthly Archives: June 2019
When Your C-suite Meets the Media
Logistics matter. You need to consider so many minute specifics when offering up your C-suite to the media. As your company’s chief communicator, you, not they, are the expert in media relations. You know how to relate to reporters, so explain to your top brass what it takes to become a media influencer. Let’s cover […]
What’s It All About?
If you’re a regular reader, you know that I’ve been sharing excerpts from my latest book, A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers, here on the C-suite Blueprint blog. My hope is that these passages give you the insights you need to counsel your executives when they deal with the press, […]
Expect the Unexpected
There is simply no way to prepare for every public speaking contingency. To be sure, you can — and should — search out the fire exits and prepare yourself to guide attendees if evacuation should become necessary (I’ve been on the receiving end of strange looks from hotel staff while wandering back service corridors; that’s […]
Grab Your Audience by the Ears
There is a classic 1970s television comedy sketch performed by Bob Newhart in which he plays psychiatrist Robert Hartley. The good doctor is interviewed on a morning TV show in Chicago by a sweet-sounding interviewer who turns out to be a pit bull. During the lead in to the interview, she accuses him of quackery […]
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