Monthly Archives: March 2024
Media Training Gripes
I’ve been specializing in communications strategy for more than 25 years, so like to think I have a pretty fair idea of what works when it comes to media training. I also have a pretty fair idea of what doesn’t. Unfortunately, I’ve seen this demonstrated in some instances. These are more than pet peeves. They […]
Slip Sliding Away
What draws us to a speaker? What leads us to give up a chunk of our precious time to permit someone to inform, persuade, or entertain us? We may decide to attend a presentation because the speaker has a great reputation. Or the topic may speak to our needs at the moment. Rarely do we […]
Here’s to Your Professional Development
Those of you who know me realize that I am stickler for sustained professional development (some may call it an obsession or fixation; take your pick). The fact remains one lone communications training session might improve messaging and skills around the edges. But it is no substitute for an ongoing program. To wit: A single […]
Five Questions for Wendy’s
Every now and then while reading a newspaper story I ponder what questions reporters might ask of the companies they cover. None of us are privy to the interview so it’s impossible to know whether the scribe might have posed the questions. They may have asked and been spun by the spokesperson. They may have […]
C-suite Blueprint 
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