Some large to mid-size companies rely on freelancers to implement their communications plans. They contact reporters, conduct media outreach operations, and write news releases, among other duties. Many of them are very good at what they do. I know firsthand, as several have brought me in to help with the strategic part—primarily messaging, training, and […]

Astute readers will note that the title of my blog has changed. Welcome to the new C-suite Blueprint. Why the name change? It reflects a more focused goal. For more than 20 years, my consultancy has concentrated on communications training—teaching executives how to deal with reporters, speak in public, and testify on Capitol Hill. Those […]

Assessing feedback. Its value was driven home during a recent presentation skills engagement I led for a new client. During our collaboration, the company’s leadership committed to assessing feedback following each of their presentations. They vowed to take specific steps to improve their performance and, thereby, boost their bottom line results. Other companies would be […]

The fact is your CEO is sometimes his own worst enemy. Part of the role of a trusted advisor involves delivering frank advice to a company’s leaders. If you need someone to lay the cards on the table in your workplace, consider hiring some outside help. Your issues could range from your CEO’s favorite lime […]

Some refer to it as “thought leadership,” others as “content marketing.” Regardless of your chosen term of art, reaching out to clients, customers, members, and other publics with expert, useful information is key to raising your professional profile. Some may argue this is little more than a novelty. Only time will tell. We won’t go […]

I often ask a series of questions when beginning to work with a client on their media strategy. One such inquiry is, “What is your opinion of reporters?” I find it particularly helpful in smoking out preconceived biases that can get in the way of successful transactions with the media. This allows us to adjust […]

Allow me to share with you one of my favorite quotes from Abraham Lincoln. Reflecting on one of his political opponents, Honest Abe said, “He can compress the most words into the smallest idea of any man I ever met.” Don’t let this fate befall your business. Here in the 21st century, you need to […]