Does the public know all it should about your company? More to the point, how do they perceive your reputation? Here are just some of the questions — accompanied by some suggestions — that your C-suite, communications staff, and public policy principals should be contemplating: ? Are you seeking to raise the public profile of […]

I spent a good chunk of the holiday break assembling a series of Insider Strategies resources. The goal of these quick-hitting one-pagers? To help you sharpen your communications edge. More to the point, these thought pieces exist to help you reach your career ambitions and to move your company toward achieving its business and public […]

Don’t worry. This is not going to be another one of those tiresome tirades about how awful 2020 has been and how glad we’ll all be to leave it behind (though all that is true). Rather, this is a look ahead to how we can arrange our 2021 communications and public affairs plans. It begins […]

I’ve long been an adherent that any message worth disseminating demands four strong legs — four main pillars that form the foundation of your argument. Yet there is so much more to do once you have your message in fine form. It’s time to dress it up, then prepare to stick to it. Add Some […]

One longstanding publication of mine is ”A Buyer’s Guide to Communications Strategy Consultants,” now in its sixth edition. I initially wrote it more than a decade ago to help potential clients separate the wheat from the chaff, and have updated it periodically since. Why? Finding the right fit in an expert advisor can be a challenge […]

There are certain questions about presentation skills that arise often: Do I need to memorize my speech? Is it okay to use notes during my remarks? Should I go with a full text speech? Don’t my slides act my notes? What this all boils down to is confidence, or a lack thereof. Many speakers I’ve […]

This edition of C-suite Blueprint Radio features a conversation with Carol Booker. She is the widow of Simeon Booker, the legendary reporter who was among the first to shine a light on civil rights injustices in the 1950s. Together, they wrote Shocking the Conscience, which draws upon Simeon Booker’s first-hand reports telling the story of […]