Are you eager to learn from the experts about vital communications issues like how to prepare for satellite media interviews, what it takes to pitch big-time interview programs, and why bottom up communications outshines top down? And what should you heed if you’re a reporter considering a shift from journalism to communications? I examine issues […]

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. Regard every interview with a reporter as a business deal. It is akin to buying anything from a loaf of bread to a new car. In those cases, the business deal involves an exchange […]

Today’s edition of C-suite Blueprint Radio features a conversation with Susan Apgood, Executive Vice President and Founder of News Generation. She is also an adjunct professor in the Kogod School of Business at American University in Washington, D.C. Susan’s company specializes in satellite media tours and radio media tours, connecting her clients with TV and […]

Here’s an excerpt from my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies, available wherever books are sold. There is this theory that reporters and their news sources are adversaries, sometimes even viewed as mortal enemies. I admit to falling into this trap at times. It is, of course, utter nonsense. Remove […]

Forgive me blatantly tooting my own horn. I can’t help it. I’m excited. Today is the official release date of my new book, Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies. Here’s a look at the official trailer What’s It All About? The new volume lists over 100 media relations strategies broken out into […]

That’s the title of my new book, now available for pre-order. Publication is right around the corner one week from today. The new volume lists over 100 media relations strategies — everything from hammering out a message to creating quotable quotes to the vagaries of various interview formats. Looking for the lowdown on specific reporters? […]

Today’s edition of C-suite Blueprint Radio features an interview with Betsy Fischer Martin. Betsy currently serves as the executive director of the Women & Politics Institute at American University in Washington, D.C. She is also the former executive producer for Meet the Press during Tim Russert’s tenure there. You may be curious about her experiences […]