“What do you do?” “Where do you work?” Striking up conversations in Washington, D.C., circles often begin with a variation of these questions. Strategy Rules When it’s my turn to answer (I prefer to let others do the talking first, finding it’s much easier to learn when my mouth is closed), my frequent response is […]

“Is it live or is it Memorex?” That was the famous line from a commercial for recording tape (remember that passé medium?) many years ago. You would be wise to consider that question as you prepare for your next media interview. When I ask clients and colleagues what type of media outlets they are planning […]

Each of us is an expert in our own field. You may concentrate on accounting, marketing, science, technology, or any number of other disciplines. That’s your expertise. Mine happens to be helping businesses communicate with their publics. As a consultant in that area, I’m pulled into plenty of industries in which I have perhaps only […]

New Year’s Day provides a marker for many people. Resolutions abound, involving everything from diet and exercise to securing a new job. I suppose it’s only natural that turning the page to a new calendar augers a fresh start. However, I’ve long viewed Labor Day as a more realistic time for reassessment, certainly on a […]

I hadn’t planned to devote much ink here to the writing process of my forthcoming book, A+ Strategies for C-Suite Communications: Turning Today’s Leaders into Tomorrow’s Influencers. Oh, I’d give a quick update every now and then, but nothing detailed. I’ve learned, however, in conversations over recent months that many people are genuinely interested in […]

Active learning is all the rage. To define it for our purposes here, active learning involves hands-on, participatory professional development. For example, it’s the difference between an interactive public speaking workshop in which participants rehearse their presentations and a more passive speech where they sit and listen. Passive learning has taken it on the chin […]

I’m slated to lead the discussion about Congressional testimony at the National Press Club on Thursday of this week, so this seems like a good time to review some advice on how to prepare your executives when they venture to Capitol Hill. One of the best ways of advancing your company’s public policy agenda is […]