Testifying on Capitol Hill is not easy. Testifying as a first-time witness is especially daunting. Testifying with the whole world watching is a real stomach-turner. That’s where Facebook CEO Mark Zuckerberg found himself this week as he testified for two consecutive days—on Tuesday before a joint meeting of the Senate Commerce and Judiciary Committees, and […]

You may be a billionaire. You may have one of the most recognizable names on the planet. You may have a stable of advisors. Congress will not be impressed. Facebook CEO Mark Zuckerberg faces an immense set of challenges when he ventures to Capitol Hill. He is due to testify today before a joint session […]

As members of this C-suite Blueprint community recognize, I have long been on a campaign for sustained professional development. It is simply impossible to sharpen one’s communications edge without a long-term communications strategy plan. From both research and my own observations over the decades, it is clear that one session is not sufficient for executives […]

The issue experts loved to talk with reporters. Unfortunately, this company’s professionals didn’t understand the rules of the journalistic road. A reporter might call in on their direct line or sidle up to them at a meeting, trying to pry loose information they couldn’t gain from the communications staff. The scribes were pursuing information not […]

If you want to be an expert, you need to speak the lingo. Part of communications strategy involves serving as an interpreter when your C-suite leaders deal with the press. You need to know what basic terms of art mean so that 1) you can explain them to your spokespeople and 2) you don’t come […]

Don’t you love to be let in on a secret? I thought so. As a loyal member of our C-suite Blueprint community, here’s a sneak peek that I haven’t published anywhere else—until today. I’m working hard on my next book, to be published later in 2018. There. I’ve made the commitment publicly. I’m excited, to […]

Some reporters and media outlets—especially high profile publications like The Washington Post—make too much use of “off the record” comments. Scan the front page and you’ll see an untold number of quotes attributed to: “A senior administration official” “A source who attended the meeting” “A negotiator involved in the talks” I don’t mean to call […]