Magnetic messaging and strong communications skills are vital for executives who deal with the media, deliver presentations, and advocate before policymakers. You already know that if you are a regular visitor here. What stymies even the most experienced communicators is the challenge of nudging their C-suite and other spokespeople toward improvement. Sometimes it takes an […]

How do communications experts learn to do what they do? Think about it. How did you settle on your career path? And how did you get where you’ve gotten in your professional life? Those are some of the questions today’s young people grapple with as they prepare to enter the communications field. How can we […]

Last week I had the pleasure of leading a book rap at the National Press Club for Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies. One of the topics that generated interest was how to perform during a media interview, everything from what to wear, how to conduct a remote news conference, and what […]

Every now and then I have this fantasy of returning to the radio airwaves (there are occasional dreams along those lines, too). It will never happen. The industry has had too much of the creativity sucked out of it. What I’ve done instead is turn to a series of interviews here known as C-suite Blueprint […]

As with most things in life, the coronavirus pandemic has shifted the Congressional testimony landscape. Rather than appearing in an ornate hearing room, the odds are high that witnesses — and a fair share of the members of Congress — will appear remotely. In response, I’ve just published a new edition of the research report […]

Reporters under attack. Unfounded allegations of “fake news.” Journalism’s reputation bottoming out. What are legitimate news outlets to do? That’s where the National Press Club Journalism Institute (NPCJI) enters the picture. This edition of C-suite Blueprint Radio features a conversation with the institute’s Executive Director Julie Moos. Her organization advocates for a free press by […]

Does the public know all it should about your company? More to the point, how do they perceive your reputation? Here are just some of the questions — accompanied by some suggestions — that your C-suite, communications staff, and public policy principals should be contemplating: ? Are you seeking to raise the public profile of […]