Monthly Archives: September 2015
Quotable Quotes, Q&A Techniques, and “No Comment”
It’s back. More from my series “Hot 100 Media Tips.” Catch the entire series by signing up to follow The Media Training Blog in the column to your right. Speak in language that is quotable. Don’t make reporters work hard to get your story in print and on the air. After all, you’re the one […]
Reputational Risk: A Personal Case Study
I’ve been writing and speaking a lot lately about reputational risk. The fact is even hardcore fans of a service, product, or individual can become jaded given enough reason. This is my personal tale of alienation from a once-proud service. Living in the Washington, D.C., area, I’ve long been a fan of the region’s Metrorail […]
A Buyer’s Guide to Communications Training Consultants
The new edition of “A Buyer’s Guide to Communications Training Consultants” is here. The updated publication is designed to aid executives in search of communications training services for their businesses. The new edition expands the list of questions to ask prospective advisors, so be sure to check out the appendix for that handy resource. It’s […]
Speaking Tips from Dwight
I’m sometimes asked what goes into making a great speaker. Of course, the converse also comes up — who is the biggest dud? I shudder to opine on the worst. After all, no need to drag someone who’s really trying over the coals. Some people just don’t have it and, despite diligent efforts at improvement, […]
Reputational Risk: Your Move
Today marks the final installment in our series of excerpts from the position paper “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” Download the entire paper where you can also take a look at the 20 reputational risk scenarios capable of helping you cope with a variety of situations. —————– This work makes […]
Minimizing Your Reputational Risk: The Quadruple Bottom Line
Today’s post discusses methods for easing reputational risk. It’s part of the continuing series of excerpts from the position paper “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” Download the entire paper where you can also take a look at the 20 reputational risk scenarios capable of helping you cope with a variety […]
Another Chapter in “What’s Journalism? What’s Not?”
The American Press Institute recently released results gleaned from a survey of more than 10,000 individuals with degrees in either communications or journalism. Some of the results don’t seem all that surprising. For instance, far more respondents believe the quality of the news they receive is declining. And I am heartened by the fact that, […]
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