You may know that I’m a former radio broadcaster. I loved the medium and the ability to create wordscapes — to let the listener paint their own pictures.
I can’t count the number of times I met listeners and was greeted with “Oh, that’s what you look like” (while I fantasized that many of them said it with boundless enthusiasm, the reaction was often one of disillusionment. C’est la vie).
As a tip of the cap to that radio past, I’m inaugurating a new audio series called “Ed-itorials.” They will reveal how I think about the world of communications and public affairs — what’s good and what needs work. Granted, it’s a shift of direction. Most of the content I’ve produced until now — be it audio, video, or written — has focused on strategy and tactics. For instance, how to deal with the media or what it takes to deliver a superior presentation.
This new series of Ed-itorials is opinion based. It will not so much examine how things work, but why they work (or don’t) and how they can be improved or, if past the point of no return, why they deserve to be mothballed.
My zeal for radio explains why I’m producing more audio than video matter these days. Video has its place, and I am by no means slamming the door on producing videos down the road. The fact is I’ve decided to play to my strengths as an ex-radio guy with this new programming.
The initial crop of Ed-itorials digs into such topics as the silly notion that a crisis is really an opportunity, why I miss radio news, and why reporters in the White House press corps should tone down the bloviating.
Like most of my content, it is presented in bite-size chunks. In fact, these audio pieces are typically one minute or so in length, much like a radio or TV editorial.
You can check out the inaugural Ed-itorial roster here. It’s part of the Communications Strategy TV channel, where you will also find programs in the C-suite Blueprint Radio series and more. New opinion pieces will be added frequently, so check back regularly. You can also keep pace with them on my LinkedIn page.
And what would an editorial be without an allowance for listener response? I encourage you to email me with your reactions, and to comment on LinkedIn when they appear there or on my Communications Strategy TV channel.